iMar Solutions has been working with one of the largest printing houses in the country for over 5 years and we can provide you you with the most cost effective and reliable direct mail campaign available. But let’s forget about price for just a second…

Imagine hearing the price of a BMW before knowing what you are paying for. Let’s face it, above all you want the most responsive direct mail campaign available!

Direct Mail can be the catalyst in a successful marketing campaign. It is highly targeted and prompts a direct response. Once in place it is a hands off constant generator of inbound targeted leads. However, Direct Mail is a tricky beast and it is not for the weak at heart or the business on a budget.

Before getting started you must understand the law of large numbers which basically states in order to hit the statistical average, you have to have enough numbers to base it on and that could be in the tens of thousands. It most market’s hard to set the world on fire by dropping 3000 pieces; you need to be considering 10,000 as a minimum if you really want to test your market.

Another common area most drop the ball, is when the prospect actually does respond. Most direct mail pieces only provide a phone number as the call to action, which is fine, but if a prospect is not ready to commit to a phone conversation you should be providing at least a secondary response form.

You can do this by offering a free gift. If appropriate for your business, advertise a free report and send your mail recipient to your capture page and online sales system. This will help you build a "list". Through a well written "value driven" responder sequence we can sort and qualify prospects for you, and in addition to the inbound calls you will pick up even more response.

Postage is expensive so why not get the most for your money by giving your responder another option to connect with you? iMar can help you incorporate a list building strategy via email or mobile media for your custom direct mail campaign.